Sweden. The most powerful innovator
in co-created sustainability.

In 2022.

Project Manifesto
Fuhp
  • The 2022 Initiative is about action

    Let’s imagine a country like Sweden. With all its resources and talented people. Even garnished with a touch of Jante. Let’s say they would use their collective brain power to solve some of the world’s most pressing problems. For good. For the sake of humanity and prosperity. Fortunately, this is no longer wishful thinking. We are unleashing Sweden’s sustainable innovation power. Today.

  • Co-creative innovation the fun way

    We believe we don't need another list of what we need to do to achieve sustainability. Neither should it be boring and limiting but fun, creative, collaborative and most of all going for real results. Let's go!

  • Sustaining competitive advantage through sustainable innovation

    Sweden can do it. Sweden has every chance to lead the way globally and take the lead on sustainable innovation. 2022 Initiative is the hub.

Why 2022

2022 is halfway to 2030 and UN's Sustainable Development Goals. It will be 50 years ago since the Stockholm Conference. Why wait until 2030?

This is the 2022 Initiative

A good society, sound economy, prosperous individuals and a healthy environment are all interconnected. We need a holistic approach and an integrated vision and the 2022 Initiative is the place to start.

Competitive Collaboration

A healthy competition can drive new solutions, but not always and all the time. We don't want to create a society of winners and losers. Through constructive collaboration we achieve true results that make the world a better place for all of us.

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All your innovation resources in one place

2022 Initiative is the hub for sustainable innovation and creative collaboration. We will connect you to the best collaborators available in order to create a constellation of partners, capital and resources.

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"Every way that leads to increased sustainability is great and there are plenty of good tools and methods available for you." - Helena Lindemark, 2022 Initiative

It's not about the solutions, but the way.

Honestly, we know already what needs to be done. Another list won't cut it. We need to start on the journey of how to proceed. We are currently planning the first 2022 Initiative kick off event. We want to get in touch with absolutely everyone who are interested in taking responsibility for a positive, sustainable and prosperous change. Let's bridge gaps, cross borders and lower the barriers, within Sweden and beyond. At some point the idea of sustainability just got too boring and limiting, when it should be fun and hopeful. And very much needed. The 2022 Initiative is not another tedious conference but is all about the HOW. Do join in! Send us an email through the button below and add your organisation, company, NGO, governmental branch or yourself to the growing list of 2022 Initiative participants.

2022 Initiative Kick-off event.

For the first 2022 Initiative event we are partnering up with UBU in Los Angeles to make sure our view is global right from the outset. Through collaborative competition we believe California and Sweden have a lot to gain by strengthening our bonds.

Sneak peek UBU


We are the initiators

As a core start-up group we are people from different walks of life passionate about contributing to a positive change for Sweden and for the world. The United Nation's 17 goals for sustainable development we believe is a wonderful start. But obviously goals are one thing and actually doing it is another. We believe these goals need to be turned into sustainable innovation. Do join us!

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    HELENA LINDEMARK
    Hållbar utveckling Sverige AB
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    JONAS BERGVALL
    The 1101 Experiment
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    ANNIKA DOPPING
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    PAUL MACFARLANE
    The 1101 Experiment
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    EDDY NEHLS
    Högskolan Väst
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    PÄR LARSHANS
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    TOBIAS JANSSON
    CircularEconomy.se
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    AGNETA TRYGG
    Trygga Barnen

I'm interested joining the 2022 Initiative.
(Or just curious, that's fine too.)

Get in touch